Clarity Cohesion Continuity Connection Collaboration by Design
B2B website and collateral planning and design that makes your value clear, consistent, and easy to follow.
I work with founder-led B2B companies to evaluate, plan, and design B2B sales and marketing materials that support buyers from first exposure through decision. The result is:
Clear hierarchy buyers can follow
Cohesion across sales + marketing materials
Continuity between touchpoints
Connection buyers can feel
Collaboration for team alignment
The problem with B2B sales and marketing materials
- Most B2B sales and marketing materials are created to meet the next deadline — a website update here, a brochure there — without a clear plan for how those pieces should support buyers from first exposure through decision. Over time, materials accumulate, but buyer understanding doesn’t improve.
- At the same time, design is often treated as a finishing touch rather than a core part of communication. When structure, hierarchy, and visual consistency aren’t applied intentionally, even strong content becomes harder to follow, trust, and act on. This gap shows up differently depending on where you sit.
For Teams:
Uncertainty about which materials matter most
Rework and inconsistency across projects
Decisions driven by urgency instead of strategy
For Buyers
Difficulty understanding value quickly
Confusion when comparing options
Hesitation at critical decision points
A buyer-focused solution
holistic approach
Instead of designing materials in isolation, each project begins by understanding your buyers and evaluating existing materials, so design decisions are grounded in how people actually learn, compare, and decide.
The goal isn’t to document everything but to ensure web pages and collateral are designed or refined around what buyers need at each stage, from early understanding through confident decision-making.
Strategic design
From there, design is applied intentionally, not as decoration, but as a tool for communication. Structure, hierarchy, flow, and emphasis are used to make information easier to understand, trust, and act on at every stage.
The result is design that’s polished, intentional, connected, and easier for both buyers and teams to use.
Is your value clear to buyers?
If you’re not sure how clearly buyers understand your value or where confusion may be creeping in, start with a short, one-page buyer clarity self-check. It helps surface where understanding tends to break down as buyers move from first exposure through decision.
This is likely a good fit if you’re a B2B company that:
- Has complex products/services with multiple stakeholders
- Creates assets under pressure and wants a more intentional structure going forward
- Understands design is a communication tool, making information easier to follow, trust, and act on
- Needs a website or collateral aligned with how your buyers evaluate and decide
What clients say about working together
B2B buyer clarity self-check
A single, easy-to-scan checklist that helps B2B teams identify where buyer understanding breaks down and where clearer structure and design can better support decisions.
I’ll share the one-pager and follow up once to see if it was useful. No spam. No sales sequence.
Work with me
For strategic design aligned with your customer's buyer journey
I design and build B2B websites, and sales and marketing materials that speak directly to your buyers’ real pain points and help move them forward from awareness through decision.
Every project is grounded in an understanding of who your buyers are, how they evaluate options, and what they need at each stage. That context informs how pages are structured, how content is organized, and how design is applied, so materials don’t just look good, they communicate clearly and work together.